Have you seen the new Michelin tire commercial? Richard told me about it and I really didn't believe it until I saw it for myself:



View the video at Youtube:
http://www.youtube.com/watch?v=9790DOWUP5o

Normally I don't take any action with obnoxious commercials, but I had my laptop open so I went on their website and sent them an email. I don't have my original email, but it was something to this effect:
"I hate your new commercial. The one with the animals run over on the road. I wonder how this commercial ever made it on the air..."

Pretty short and sweet. The reason I'm blogging about this is because I really enjoyed the email I received in response. I would like to share it with you now...

"Good Morning Maureen;

At Michelin, road safety is a very serious matter and our recent
advertisement is designed to remind consumers that choosing the right tire
can actually impact your stopping distance. The scenario in the animated
scene is representative of a situation that motorists may encounter in
everyday driving. Our intention through the animated spot is to visually
remind consumers that tires can make a difference and encourage motorists to
think about the choices they can make to increase their chances of stopping
safely on the road.

We do not find humor in animals injured on or near the road. In fact, the
spot concludes with the Michelin Man rejoicing to see the animals safe.

Thank you for your email. We welcome the opportunity to serve you."

I don't know why I find this response so funny... I have a feeling I'm not the only person who contacted them about this commercial!